Character or Personality?

I have been reading two books* on wellness and noticed a subtle but important difference in how the authors approach self-improvement. The Algebra of Wealth focuses on enhancing one’s circumstances by revisiting the values and paradigms that define a person’s character. It suggests that real change stems from these foundational attributes, shaping what is possible and where transformation should begin. In contrast, Atomic Habits presents various strategies for building constructive habits by modifying behaviours and personality. It proposes that small, tactical changes can lead to improvement, sometimes without deeply examining the root causes behind our behaviours.

Interestingly, The Algebra of Wealth recommends reading The 7 Habits of Highly Effective People* for further insights into self-improvement. The 7 Habits opens with a well-researched observation about how self-help literature has evolved. It notes that from around 1750 to 1950, self-improvement strategies focused on character and core values—what Stephen Covey calls the Character Ethic. This ethic emphasises Stoic virtues such as temperance, industriousness, diligence, fidelity, courage, integrity, humility, patience, and the Golden Rule: Do unto others as you would have others do unto you. Covey explains:

The Character Ethic taught that there are basic principles of effective living and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.*

More recently, however, the focus has shifted to the Personality Ethic, where self-improvement is framed as making adjustments to how we present ourselves rather than addressing deeper personal growth. This approach suggests that external tweaks—such as learning persuasive techniques or appearing more confident—can be sufficient for success. In essence, it offers shortcuts to wellness and quick fixes to change.

However, research suggests that many of these adjustments (like crash diets) rarely lead to lasting change, and people often revert to old behaviours, often financially worse off. One of the earliest and most influential books in this new school of self-improvement was How to Win Friends and Influence People, which helped inspire an industry around personality-based success. Covey critiques this shift, noting:

Other parts of the personality approach were clearly manipulative, even deceptive—encouraging people to use techniques to get others to like them, fake interest in their hobbies to extract favours, or use the “power look” to intimidate their way through life. Some of this literature acknowledged character as an ingredient of success, but it tended to compartmentalize it rather than recognize it as foundational and catalytic. Reference to the Character Ethic became mostly lip service; the basic thrust was quick-fix influence techniques, power strategies, communication skills, and positive attitudes.*

This raises an essential question: If self-improvement is to be real and sustainable, should change come from within (character), or should it be shaped by how we are perceived (personality)? While focusing on character is more challenging—it requires reflection, self-criticism, and a willingness to confront vulnerabilities—it is also far more likely to lead to genuine and lasting wellness.

The Algebra of Wealth: A Simple Formula for Success by Scott Galloway

Atomic Habits by James Clear

** The 7 Habits of Highly Effective People by Stephen R. Covey