PEAK – END RULE
Imagine you had a choice of either:
- Experiencing a rather unpleasant experience for five minutes, with the worst moments about three minutes into the process, or
- Experiencing the same unpleasant five minute ordeal, but with another two minutes added of a slightly less unpleasant but tolerable experience (seven minutes in all).
Or consider this choice:
- A one week vacation at an over-the-top exclusive destination with all the amenities, indulgences, experiences you fancy, or
- A two week vacation, for the same cost in a nearby destination, which is pretty amazing but not over the top.
Nobel economist Daniel Kahneman* researched these types of options and noted generally that, using the above choices, the longer unpleasant experience and the shorter vacation were the preferred options. He summarized this research and coined the term PEAK-END RULE. What we REMEMBER is the most intense or peak moment (whether pleasant or unpleasant) and the last moment. We don’t necessarily forget the other details; we just tend to describe the encounter by the most intense and last events and overlook much of the other occurrences. If I think back on certain episodes in my life, then it was the best or worst moments and how it finished that I remember and retell.
This is a rather powerful insight and has influenced my travel style. I now pay much more attention to the last day of my travel and how I get back home. I more willingly splurge on doing those things that are unique but can be pricey. I don’t try to stay away longer but now focus on staying away better.
Managing experiences and CAUSING AND CREATING MEMORIES is an amazing opportunity for a well lived and remembered life. What you remember can have a powerful positive effect on your well-being.
Going forward, plan your peak and end experiences deliberately and manage carefully how you finish. Make it a goal to finish well. Create wonderful final recollections and reduce disagreeable endings where possible - that is a manageable undertaking, and well worth seizing.
Reflection Source: www.Smallercup.org
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*: Fredrickson, Barbara L.; Kahneman, Daniel (1993). "Duration neglect in retrospective evaluations of affective episodes". Journal of Personality and Social Psychology. 65 (1): 45–55.